
Intel Sets 50% Gross Margin Goal for Every New Product Before Production
Intel's tale of financial difficulties has been told for many quarters now, and the company is slowly paving the way to profitability through workforce reduction, new aggressive product roadmaps, and, as of now, a 50% gross margin requirement before entering production. At Bank of America's global technology conference, Intel Products CEO Michelle Johnston Holthaus noted that CEO Lip-Bu Tan is "laser-focused on the fact that we need to get our gross margins back up above 50%." Explaining the reasoning behind this decision, MJH added that it is "something that we probably should have had before, but we have it now so that product doesn't move forward; you actually don't get engineers assigned to it if it's not 50% or higher gross margins moving forward."
Interestingly, this means that every new product will now go into evaluation of profitability first, unlike the "build it and they will (hopefully) come" philosophy, which cost Intel many billions of R&D just to enter new markets without a solid financial plan. MJH also added about 50% gross margin expectation:" So I think our future products can all get there, I think really what it comes down to is you have to have a lot of discipline in your product life cycle planning to build products from day one that hit that and so there's a lot of things that I talked about when we talked about Lip-Bu coming on board of getting our OpEx and our CapEx in line, getting the types of products that we're going to build in alignment, really understanding market and ASPs." This means that upcoming Panther Lake, 18A node HVM, Clearwater Forest Xeons, Xe3/Xe4 Arc GPUs, and Jaguar Shores AI accelerators all carry a gross margin of 50% or more, making them viable for Intel and sustainable in the long run.
Interestingly, this means that every new product will now go into evaluation of profitability first, unlike the "build it and they will (hopefully) come" philosophy, which cost Intel many billions of R&D just to enter new markets without a solid financial plan. MJH also added about 50% gross margin expectation:" So I think our future products can all get there, I think really what it comes down to is you have to have a lot of discipline in your product life cycle planning to build products from day one that hit that and so there's a lot of things that I talked about when we talked about Lip-Bu coming on board of getting our OpEx and our CapEx in line, getting the types of products that we're going to build in alignment, really understanding market and ASPs." This means that upcoming Panther Lake, 18A node HVM, Clearwater Forest Xeons, Xe3/Xe4 Arc GPUs, and Jaguar Shores AI accelerators all carry a gross margin of 50% or more, making them viable for Intel and sustainable in the long run.